Marketing

Phoenix House Mid-Atlantic Rebrands as National Capital Treatment & Recovery
After ending its affiliation with the national Phoenix House organization in 2019, the Arlington, Virginia-based provider has rebranded as an independent addiction treatment provider, and is also closing in on a multi-year fundraising goal for patient treatment funds.
Addiction Campuses Changes Name to Vertava Health
The new name for the Nashville, Tennessee-based provider is a combination of two Latin words that the company says reflect its treatment programs for patients with addiction and mental health conditions.
Meadows Announces Name Change for Serenity View Recovery Center
The residential program in Montgomery Township, Texas, will now be known as The Meadows Texas.
Center on Addiction Changes Name to Partnership to End Addiction
Following its merger with Partnership for Drug-Free Kids in 2019, the not-for-profit Center on Addiction has announced a name change, new branding and a refreshed website.
SAMHSA Box in Google Search Results Rankles Marketers
A large box with the SAMHSA national helpline phone number now sits atop addiction treatment-related Google search results for users in 13 states, a decision that marketers warn could actually make treatment more difficult to access for some users.
BHE Podcast, Episode 004 – Daniel Gemp, president and CEO of Dreamscape Marketing
Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big,…
AAC Accuses NAATP of Coordinating Defamation Campaign in Lawsuit (updated)
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
Is LegitScript's Certification Process to Crack Down on Bad Online Ads Working?
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Rx Summit Spotlight: Role of Communications Evolves Along with Opioid Epidemic
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.
Former Liberation Way Executives Among Arrests in Two-State Brokering Probe
A major patient brokering investigation that was centered on a Florida drug testing company has led to 35 arrests in Florida and Pennsylvania.
Ethical Concerns Raised Over Marketing of Independent Certificates, Credentials
Certifications and credentials created without review or input by widely recognized governing bodies pose a threat to the credibility of the addiction treatment industry as a whole.
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