Marketing

State Attorney Tunes Out ‘Florida Shuffle’ Scheme
Dave Aronberg, state attorney for the 15th judicial district in Florida, shared with Rx Summit attendees how his office has cracked down on patient brokering in Palm Beach County and helped individuals seeking treatment.
Empathy, Transparency Guide Marketers During COVID-19 Crisis
Marketers share best practices for reallocating budgets and refining messaging to stakeholders during the coronavirus pandemic.
Crossroads Changes Name of OBOT Clinics
ARS Treatment Centers, Crossroads Treatment Centers’ office-based opioid treatment programs, will now conduct business under the parent company’s name.
Signs Indicate County Comes to Grip with Drug Problems
Baltimore County, Md., is increasing public awareness of the opioid crisis by displaying signs depicting total and fatal overdoses.
Oklahoma Ruling Against Johnson & Johnson Could be Framework for Future Lawsuits
An Oklahoma judge’s ruling that Johnson & Johnson was responsible for helping to fuel the state’s opioid crisis could provide the framework for pending litigation against pharmaceutical companies in other states.
BHE Podcast, Episode 004 – Daniel Gemp, president and CEO of Dreamscape Marketing
Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big,…
AAC Accuses NAATP of Coordinating Defamation Campaign in Lawsuit (updated)
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
Is LegitScript's Certification Process to Crack Down on Bad Online Ads Working?
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Rx Summit Spotlight: Role of Communications Evolves Along with Opioid Epidemic
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.
Former Liberation Way Executives Among Arrests in Two-State Brokering Probe
A major patient brokering investigation that was centered on a Florida drug testing company has led to 35 arrests in Florida and Pennsylvania.
Ethical Concerns Raised Over Marketing of Independent Certificates, Credentials
Certifications and credentials created without review or input by widely recognized governing bodies pose a threat to the credibility of the addiction treatment industry as a whole.
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