Marketing

Signs Indicate County Comes to Grip with Drug Problems
Baltimore County, Md., is increasing public awareness of the opioid crisis by displaying signs depicting total and fatal overdoses.
Oklahoma Ruling Against Johnson & Johnson Could be Framework for Future Lawsuits
An Oklahoma judge’s ruling that Johnson & Johnson was responsible for helping to fuel the state’s opioid crisis could provide the framework for pending litigation against pharmaceutical companies in other states.
Shifting Policymakers’ Focus, Pleasing ‘Google Gods’: NCAD East Thursday Breakout Session Highlights
Legislators’ overly narrow focus on opioids, Google’s overpowering presence in online marketing, and telehealth best practices were among the topics covered Thursday at NCAD East.
Amendment to Florida’s Patient Brokering Act Causes Uncertainty
A bill designed to narrow an exception to Florida’s Patient Brokering Act could have significant unintended consequences, legal experts say.
Performance Reviews Prime Productive Business Development
Conducting performance assessments of sales representatives every 90 days proactively uncovers potential problems. Here's how to get started.
BHE Podcast, Episode 004 – Daniel Gemp, president and CEO of Dreamscape Marketing
Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big,…
AAC Accuses NAATP of Coordinating Defamation Campaign in Lawsuit (updated)
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
Is LegitScript's Certification Process to Crack Down on Bad Online Ads Working?
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Rx Summit Spotlight: Role of Communications Evolves Along with Opioid Epidemic
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.
Former Liberation Way Executives Among Arrests in Two-State Brokering Probe
A major patient brokering investigation that was centered on a Florida drug testing company has led to 35 arrests in Florida and Pennsylvania.
Ethical Concerns Raised Over Marketing of Independent Certificates, Credentials
Certifications and credentials created without review or input by widely recognized governing bodies pose a threat to the credibility of the addiction treatment industry as a whole.
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