After ending its affiliation with the national Phoenix House organization in 2019, the Arlington, Virginia-based provider has rebranded as an independent addiction treatment provider, and is also closing in on a multi-year fundraising goal for patient treatment funds.
The new name for the Nashville, Tennessee-based provider is a combination of two Latin words that the company says reflect its treatment programs for patients with addiction and mental health conditions.
A large box with the SAMHSA national helpline phone number now sits atop addiction treatment-related Google search results for users in 13 states, a decision that marketers warn could actually make treatment more difficult to access for some users.
Dan Gemp, president and CEO of Dreamscape Marketing, is on the BHE Podcast to discuss how marketers in behavioral healthcare need to use data and hindsight in their strategic planning to address some seismic changes that have been occurring as big,…
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related messages.