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How to Lower Your Cost per Acquisition by Using Data-Driven Marketing Practices

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Between the ever-competitive online landscape, the endless discussions on questionable practices, and the more recent Google and legislative interventions, it's difficult to identify the proper marketing strategies among the inefficient ones.

In this session, Jay Ong will discuss the importance of calculating your cost per acquisition, and he will highlight ways to identify ethical, cost-effective marketing tactics for your facility. Using a case study from an addiction treatment center, you will see real-life examples of how targeted marketing can save you from unnecessary marketing spend, and eventually lower your facilities cost per acquisition.  

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